Briscoes: New Zealand’s Go-To Homeware Store


Introduction: A Kiwi Favorite

Briscoes is a household name in New Zealand, synonymous with quality homeware and unbeatable sales. Known for its iconic slogan, “You’ll never buy better,” Briscoes has built a reputation as a trusted retailer for kitchenware, bedding, appliances, and more.

In this guide, we’ll delve into Briscoes’ history, its product offerings, and tips for scoring the best deals.


What is Briscoes?

A Brief History

Briscoes Group began in Wolverhampton, England, in the 1800s and expanded to New Zealand in 1862. Over time, it evolved into one of New Zealand’s most beloved homeware chains.

Nationwide Presence

Briscoes operates over 40 stores across New Zealand, complemented by an online store that delivers nationwide.


Why Do Kiwis Love Briscoes?

1. Regular Sales

  • Briscoes is famous for its frequent discounts, often featuring up to 50% off.
  • Special sales occur during public holidays, seasonal events, and Black Friday.

2. Wide Product Range

Briscoes caters to every home need, including:

  • Kitchenware: Cookware, utensils, and gadgets.
  • Bedding: Sheets, duvet covers, and pillows.
  • Bathroom Essentials: Towels, mats, and storage solutions.
  • Appliances: From kettles to vacuum cleaners.

3. Quality and Value

Briscoes offers a balance of affordability and quality, with options ranging from budget-friendly to premium brands.


Tips for Shopping at Briscoes

1. Check for Sales Online

Briscoes’ website often lists exclusive online deals not available in-store.

2. Sign Up for Newsletters

Subscribers receive notifications about upcoming sales, promotions, and exclusive discounts.

3. Use Briscoes’ Price Match Guarantee

If you find the same product cheaper elsewhere, Briscoes will match the price, ensuring the best deal.

4. Shop During Mega Sales

Briscoes frequently holds clearance sales and events like Boxing Day and Labour Day discounts.

5. Join the Loyalty Program

Earn rewards on purchases and enjoy member-only benefits.


Briscoes Online Shopping Experience

User-Friendly Website

The Briscoes website is designed for easy navigation, featuring categories, filters, and a search bar.

Click & Collect

Order online and pick up from your nearest store.

Flexible Payment Options

Briscoes accepts credit cards, Afterpay, and Laybuy for added convenience.


Sustainability at Briscoes

Briscoes is committed to reducing its environmental footprint by offering:

  • Eco-friendly products like bamboo kitchenware.
  • Recyclable packaging for select items.

Briscoes vs. Competitors

How It Stands Out

  • Harvey Norman: Focuses more on electronics and furniture, while Briscoes specializes in home essentials.
  • The Warehouse: Offers broader product categories but less focus on homeware quality.
  • Farmers: Provides premium homeware but at higher price points.

FAQs About Briscoes

When Are Briscoes’ Biggest Sales?

Public holidays like Easter, Labour Day, and Boxing Day often feature massive discounts.

Does Briscoes Offer Free Delivery?

Yes, for orders over a certain amount (usually around $50), free shipping is available.

Can I Return Items Easily?

Briscoes offers a hassle-free return policy for unused items with a receipt.


Conclusion: Your One-Stop Homeware Destination

Whether you’re moving into a new home, upgrading your kitchen, or searching for the perfect gift, Briscoes has something for everyone. With regular sales, an extensive product range, and a focus on customer satisfaction, it’s no wonder Briscoes remains a Kiwi favorite.

Next time you need homeware, check out a Briscoes store or visit their website for the latest deals.

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